MagicRows

Terms of Service

Last updated 10/8/2026

These Terms of Service ("Terms") are a binding agreement between you and Further Theory, LLC, Massachusetts LLC ("MagicRows", "we", "us", or "our"). They govern your access to and use of the MagicRows website, apps, and services (together, the "Service").

Section 16 requires disputes to be resolved by binding individual arbitration, and waives your right to a jury trial and to take part in a class action.

By creating an account, clicking to agree, or using the Service, you agree to these Terms and acknowledge our Privacy Policy. If you do not agree, do not use the Service.

1. Eligibility

You must be at least 18 years old and able to form a binding contract. If you use the Service on behalf of a company or other organization, you represent that you have authority to bind it, and "you" includes that organization. The Service is controlled and operated from the United States and is intended for use there. We make no representation that it is appropriate or available elsewhere, and if you use it from elsewhere you do so on your own initiative and are responsible for complying with local law.

2. Your account

You are responsible for your account, for keeping your credentials and sign-in links secure, and for all activity under your account, whether or not you authorized it. We are not liable for any loss or damage arising from unauthorized use of your account.

3. The Service

MagicRows lets you work with spreadsheet data and add "smart columns" that use artificial intelligence to produce answers, labels, scores, and explanations ("Output").

We may add, change, limit, or remove any feature, and may suspend or discontinue all or part of the Service, at any time, with or without notice, and without liability to you. Features labeled beta, preview, demo, or example are provided for evaluation only, without any commitment, and may be withdrawn at any time. We may set and enforce limits of any kind, including on answers, storage, file size, rows, requests, and collaborators, and may change them at any time.

Recording and analytics. You consent to our collecting, recording, and analyzing your interactions with the Service, including page views, clicks, and session recordings, as described in our Privacy Policy.

4. Plans and payment

Allowances. Plans include a limited number of smart-column answers per period. Unused answers expire at the end of each period and have no cash value.

Fees. If you buy a paid plan, you agree to pay the fees shown at purchase and all applicable taxes, and you authorize us and our payment processor to charge your payment method.

Automatic renewal. Paid plans renew automatically at the end of each billing period for the same length of time, at the then-current price, until you cancel. You can cancel from your account settings. Cancellation takes effect at the end of the current billing period.

Price changes. We may change prices. We will give you advance notice before a price change applies to your plan, and it will take effect at your next renewal after that notice.

No refunds. Except where required by law or stated in Section 12, all fees are non-refundable, including for partial periods, unused answers, downgrades, suspension, and termination.

Non-payment. If a payment fails or is reversed, we may suspend or terminate your access, and you remain responsible for amounts owed and for any costs we incur in collecting them.

Chargebacks. If you have a billing concern, contact us first at support-email@magicrows.com. If you dispute a charge with your bank or card issuer instead, we may suspend or terminate your account while the dispute is pending, and you will reimburse us for any chargeback fees and costs if the charge is found to be valid.

5. Your content and our rights to use it

Your Content. "Your Content" means the data, files, spreadsheets, questions, instructions, and other material you or your collaborators submit to the Service. As between you and us, you retain whatever rights you have in Your Content. Subject to these Terms, you may use Output for any lawful purpose. We make no claim that Output is protectable, and we do not warrant that your use of Output will not infringe anyone's rights.

License to us. You grant us and our affiliates a worldwide, non-exclusive, royalty-free, fully paid-up, sublicensable (through multiple tiers) license to host, copy, store, process, transmit, display, adapt, analyze, and create derivative works of Your Content and Output: (a) to provide, maintain, secure, and support the Service; (b) to develop, train, test, and improve our and our affiliates' products, services, and machine learning models; and (c) to comply with law and enforce these Terms. This license continues after you delete Your Content or your account to the extent Your Content or Output has been incorporated into our products, services, models, backups, or de-identified or aggregated data, and it is perpetual and irrevocable as to those uses.

Usage and aggregated data. We own all data about how the Service is used and performs, and all de-identified and aggregated data we derive from Your Content or your use of the Service, and may use it for any purpose.

Your responsibility for Your Content. You represent and warrant that you own or have all rights, licenses, consents, and authorizations, and have given all notices, necessary to submit Your Content and to grant the rights in these Terms, and that Your Content and our use of it as permitted by these Terms will not violate any law or anyone's rights. You are solely responsible for Your Content, including any personal information about other people it contains.

Prohibited data. You will not submit protected health information, payment card data, government identification numbers, financial account numbers, passwords or credentials, biometric data, precise geolocation, personal information of children, or information subject to export controls, unless we have agreed otherwise in a signed written agreement. We have no obligations or liability of any kind for such data.

Monitoring and removal. We may, but have no obligation to, review, monitor, or remove any of Your Content or Output, at any time and for any reason.

Backups. You are solely responsible for keeping copies of Your Content. We have no obligation to store, retain, or return it, and no liability for its loss, corruption, or deletion.

6. AI Output

Output can be wrong. Output is generated automatically and may be inaccurate, incomplete, biased, offensive, or otherwise unsuitable, even when presented with confidence. Confidence indicators are estimates only.

You make the decisions. Output is not professional, legal, financial, medical, employment, or other advice. You are solely responsible for evaluating Output, for deciding whether and how to use it, and for all decisions and actions you take based on it.

Decisions about people. You will not use the Service or Output as the sole basis for any decision with legal or similarly significant effects on an individual, including decisions about employment, credit, lending, housing, insurance, education, healthcare, or access to essential services. If you use the Service in connection with any such decision, you are solely responsible for complying with all applicable laws, including anti-discrimination, consumer protection, and automated decision-making laws, and for providing any required notices. We are not a consumer reporting agency, and Output is not a consumer report.

Output is not unique. Others may receive the same or similar Output, and we may use Output as described in Section 5.

7. Sharing and collaborators

When you share a spreadsheet, the people you invite can see and, depending on the access you give, change it. You are responsible for who you share with, for what your collaborators do, and for any content they add. If another user shares a spreadsheet with you, its owner controls it and may remove your access at any time.

8. Acceptable use

You will not, and will not help anyone else to:

  • violate any law or anyone's rights, including privacy and intellectual property rights;
  • upload malicious code or interfere with or disrupt the Service or its infrastructure;
  • access the Service by automated means, scrape it, or access it other than through the interfaces we provide;
  • circumvent usage limits, allowances, security measures, or access controls, including by creating multiple accounts;
  • reverse engineer, decompile, or attempt to derive the source code, models, prompts, weights, or underlying structure of the Service, except where the law expressly allows it despite this restriction;
  • use the Service or Output to build, train, or improve a competing product or any AI model;
  • resell, sublicense, or provide the Service to third parties;
  • benchmark the Service or publish performance results without our written consent;
  • use the Service to harass, discriminate, or surveil, or to create illegal, deceptive, or harmful content; or
  • probe or test the vulnerability of the Service.

9. Third-party services

The Service relies on and works with services we do not control, including AI model providers. Your use of a third-party service is subject to that provider's terms. We are not responsible for third-party services and may stop supporting any of them at any time.

10. Feedback

If you give us ideas, suggestions, or feedback, we may use them for any purpose without restriction, attribution, or compensation, and you assign to us all rights in them.

11. Our property and publicity

The Service, including its software, design, models, prompts, text, and trademarks, and all improvements to it, belongs to us and our licensors. Subject to these Terms, we grant you a limited, revocable, non-exclusive, non-transferable, non-sublicensable right to use the Service for your internal purposes. We reserve all rights not expressly granted. If you use the Service on behalf of an organization, we may identify that organization as a customer, including by name and logo.

12. Suspension and termination

You may stop using the Service and delete your account at any time.

We may suspend or terminate your access to all or part of the Service, or delete your account or any of Your Content, at any time, for any reason or no reason, with or without notice, and without liability to you. If we end a paid plan for reasons other than your breach of these Terms, non-payment, or a legal requirement, we will refund the unused portion of fees you prepaid for the current billing period, and that refund is your sole remedy.

We may delete free accounts, and the content in them, that have not been signed in to for 12 months or more. We will try to email you first.

When your access ends, all rights granted to you end immediately, and we have no obligation to retain or provide Your Content. Sections 4 (as to amounts owed), 5, 6, and 10 through 19, and any other provision that by its nature should survive, survive termination.

13. Disclaimers

THE SERVICE AND ALL OUTPUT ARE PROVIDED "AS IS," "AS AVAILABLE," AND "WITH ALL FAULTS." TO THE FULLEST EXTENT PERMITTED BY LAW, WE AND OUR AFFILIATES, LICENSORS, AND SERVICE PROVIDERS DISCLAIM ALL WARRANTIES AND CONDITIONS, EXPRESS, IMPLIED, OR STATUTORY, INCLUDING OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AND QUIET ENJOYMENT, AND ANY ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, THAT OUTPUT WILL BE ACCURATE OR RELIABLE, THAT DEFECTS WILL BE CORRECTED, OR THAT ANY CONTENT WILL BE STORED OR PRESERVED. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED FROM US CREATES ANY WARRANTY NOT EXPRESSLY STATED IN THESE TERMS.

14. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW:

(a) WE AND OUR AFFILIATES, LICENSORS, AND SERVICE PROVIDERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, BUSINESS, GOODWILL, OR DATA, OR COSTS OF SUBSTITUTE SERVICES, ARISING OUT OF OR RELATING TO THE SERVICE, OUTPUT, OR THESE TERMS, HOWEVER CAUSED AND EVEN IF ADVISED OF THEIR POSSIBILITY.

(b) OUR TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICE, OUTPUT, OR THESE TERMS WILL NOT EXCEED THE GREATER OF (i) THE AMOUNTS YOU PAID US FOR THE SERVICE IN THE SIX MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM AND (ii) FIFTY U.S. DOLLARS (US $50).

(c) THESE LIMITS APPLY TO EVERY THEORY OF LIABILITY, INCLUDING CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, AND STATUTE, EVEN IF A REMEDY FAILS OF ITS ESSENTIAL PURPOSE, AND ARE AN ESSENTIAL BASIS OF THE BARGAIN BETWEEN US.

15. Indemnity

You will defend, indemnify, and hold harmless MagicRows and its affiliates, officers, directors, employees, agents, licensors, and service providers from and against all claims, losses, liabilities, damages, fines, penalties, costs, and expenses (including attorneys' fees) arising out of or relating to: (a) Your Content; (b) your or your collaborators' use of the Service or Output, including any decision based on Output; (c) your violation of these Terms or any law; or (d) your violation of anyone's rights. We may control the defense of any such claim at your expense, and you will cooperate with us. You will not settle any such claim without our prior written consent.

16. Disputes and binding arbitration

Informal resolution first. Before starting arbitration or any other proceeding, you must send a written notice of your claim to legal-email@magicrows.com, including your name, the email address on your account, a description of the claim, and the relief sought, personally signed by you (and not only by a lawyer or other representative), and participate in good faith in efforts to resolve it for at least 60 days. Any statute of limitations is paused during this period. Compliance with this paragraph is a condition to starting any proceeding.

Arbitration. Any dispute, claim, or controversy arising out of or relating to these Terms, the Service, or Output (a "Dispute") will be resolved by final and binding arbitration administered by JAMS under its applicable rules, before a single arbitrator. The arbitration will be conducted by video conference or on written submissions unless the arbitrator requires otherwise. The arbitrator will decide questions of arbitrability, except that a court will decide questions about the class action waiver and the batch procedure below. The Federal Arbitration Act governs this Section.

Exceptions. Either party may bring an individual claim in small claims court. We may seek injunctive or other equitable relief in any court of competent jurisdiction to protect our intellectual property or to prevent unauthorized use of the Service.

No class actions. YOU MAY BRING CLAIMS AGAINST US ONLY IN YOUR INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, PRIVATE ATTORNEY GENERAL, OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate claims of more than one person and may award relief only to the individual party seeking it and only to the extent needed to resolve that party's individual claim. If this waiver is found unenforceable as to any claim, that claim will be stayed pending arbitration of the remaining claims and then decided in court.

Jury waiver. TO THE FULLEST EXTENT PERMITTED BY LAW, YOU AND WE WAIVE ANY RIGHT TO A JURY TRIAL.

Batch arbitration. If 25 or more similar demands are filed against us by or with the help of the same or coordinated counsel or entities, they will be administered in batches of up to 25, with one arbitrator per batch, and no demand in a later batch will be filed or administered until the prior batch is resolved. Any statute of limitations is paused for demands awaiting this process.

Time limit. To the extent permitted by law, any Dispute must be brought within one year after the claim arises, or it is permanently barred.

Opting out. You may opt out of arbitration under this Section 16 by emailing legal-email@magicrows.com within 30 days after you first accept these Terms, with your name, the email address on your account, and a clear statement that you opt out of arbitration. Opting out does not affect any other part of these Terms, including the time limit above and the choice of courts below.

Courts. Any Dispute not subject to arbitration will be brought exclusively in the state or federal courts located in Suffolk County, Massachusetts, and you consent to their personal jurisdiction and venue.

17. Changes to these Terms

We may change these Terms at any time by posting the updated Terms. For material changes, we will also notify you by email or in the Service, and they take effect for existing users 30 days after that notice, unless they are required by law or address new features, in which case they take effect when posted. Other changes take effect when posted. Changes apply to new users when they first accept these Terms. Your continued use of the Service after a change takes effect means you accept it; if you do not agree, you must stop using the Service and may delete your account. Changes to Section 16 will not apply to a Dispute of which we had written notice before the change.

18. General

Governing law. These Terms are governed by the laws of the State of Massachusetts and applicable U.S. federal law, without regard to conflict-of-law rules. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

Entire agreement. These Terms, together with any plan or order terms you accept, are the entire agreement between you and us about the Service. Our Privacy Policy describes our practices and is not a contract. A separate written agreement signed by us controls where it conflicts with these Terms.

Assignment. You may not assign or transfer these Terms without our prior written consent. We may assign or transfer them without restriction.

Severability and waiver. If any provision is found unenforceable, it will be modified to the minimum extent necessary to make it enforceable, and the rest of these Terms will remain in effect. Our failure to enforce any provision is not a waiver.

Force majeure. We are not liable for any delay or failure caused by events beyond our reasonable control, including failures of our service providers, internet or power outages, labor disputes, acts of government, natural disasters, pandemics, war, terrorism, or cyberattacks.

Electronic notices. You consent to receive notices, disclosures, and agreements electronically, by email to the address on your account or within the Service, and agree that they satisfy any requirement that they be in writing. Notices to us must be sent to legal-email@magicrows.com.

Export and sanctions. You represent that you are not located in a comprehensively sanctioned country or region and are not on any U.S. government restricted-party list, and you will comply with all export control and sanctions laws.

U.S. government use. The Service is commercial computer software and documentation provided with only the rights set out in these Terms.

No third-party beneficiaries. These Terms create no rights for anyone other than you and us, except that the parties protected by Sections 13 through 15 may rely on them.

Rights that can't be waived. Some jurisdictions do not allow certain exclusions or limitations, so some of the above may not apply to you, but only to the extent required by law.

We respond to notices of alleged copyright infringement under the Digital Millennium Copyright Act. To report content you believe infringes your copyright, send our designated agent a written notice that includes: (a) your physical or electronic signature; (b) identification of the copyrighted work; (c) identification of the material you claim is infringing, with enough information for us to locate it; (d) your contact information; (e) a statement that you have a good-faith belief that the use is not authorized by the copyright owner, its agent, or the law; and (f) a statement, under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the owner's behalf.

Our designated agent: Copyright Agent, Further Theory, LLC, 6 Liberty Square #2327, Boston, MA 02109; legal-email@magicrows.com.

If your content was removed and you believe it was a mistake or misidentification, you may send a counter-notice as the Digital Millennium Copyright Act provides. We may remove content and terminate the accounts of users who repeatedly infringe, in appropriate circumstances and at our discretion.

20. Contact

Notices under these Terms: legal-email@magicrows.com, or Further Theory, LLC, 6 Liberty Square #2327, Boston, MA 02109.